It looks like 2010 was Facebook’s year after it successfully crept up on Google the last few months. Internet analytics Hitwise reported that it was the most visited site even more than Google which took top spot in 2009.
Even with good and bad publicity, 8.93% of January to November 2010 U.S. visits went to the social networking site while Google was trailing with 7.19%. Yahoo! Mail was at third with 3.52%, its main Yahoo! site got 3.3% landing it at 4th place. YouTube came in 5th with 2.65% of visits.
Google used to top the list with the most number of visitors until Facebook began to grab more and more visitors last summer. Online researcher comScore reported Facebook taking over Google in August with 41.1 million minutes spent by visitors on its site while visitors of Google including its Google News and YouTube sites spent 39.8 million.
By March, again, Facebook surpassed Google as the as the most visited site for a whole week. Over the weekend, Hitwise, after analyzing 1,000 most visited site for 2010 reported that ‘Facebook’ was the year’s most searched term.
Hitwise said this is the 2nd year a social networking website topped overall search term with 2.11% of all searches. The 4 search terms used for the social networking site were facebook, facebook login, facebook.com and http://www.facebook.com. The additional search terms that made it to the top 10 include Myspace, YouTube, Craiglist, Mapquest and Yahoo.